IcarusThe UAE brokerage operating system
Stop losing the leads you already paid for.
Every portal enquiry costs real money. Icarus governs the minutes after it arrives — captured, assigned, contacted, proven — so no lead dies in an inbox.
- Parsed or preserved
- Every enquiry keeps its raw source, even when parsing fails
- Every reveal logged
- Contact access is immutable, never a silent lookup
- Seven emirates
- One product, not a Dubai-only tool
- No premium mark-up
- Built lean, priced for UAE brokerage margins
Portal leads die in inboxes.
Enquiries from the portals land in shared email, get claimed late, chased from personal WhatsApp, and vanish when an agent leaves. The spend is real; the follow-up is invisible.
From enquiry to evidence
Every source. One accountable pipeline.
Icarus ingests every enquiry — email, form, file or manual — resolves the person behind it, starts the SLA clock, and holds the follow-up to account.
IcarusContact protection
Numbers your agents can use — and never take with them.
Contact details stay masked until a deliberate reveal. Every reveal, copy, call and WhatsApp is logged immutably against the person who performed it. When an agent leaves, your customers stay.
- Masked by default, for every role below owner policy
- Reveal, copy, call and WhatsApp each leave an immutable access record
- Do-not-contact suppression wins at every path
Owner visibility
Know what every portal dirham returns.
Cost per enquiry, cost per win, SLA truth per agent and per source — computed from immutable enquiry attribution, not reconstructed in a spreadsheet at month end.
One system for the whole brokerage.
- Focus
- Each agent's ordered next actions
- CRM
- Parties, enquiries, opportunities
- Inventory
- Developments, buildings, units, listings
- Transactions
- Viewings, offers, deals, tenancies
- Operations
- Exceptions, migrations, approvals
- Insights
- Fixed reports owners can trust
- Setup
- Roles, security, portability
What's included
One connected office, not a bundle of add-ons.
Every plan carries the same accountable core — capacity and reporting depth change, the loop never does.
CRM & daily work
- Portal, form, file and manual enquiry intake
- Automatic dedupe and duplicate-party merge
- Assignment, SLA policy and stale-work recovery
Listings & compliance
- Developments, buildings, units and historical listings
- Trakheesi/ADREC-aware readiness checks
- Manual and hosted-feed distribution
Automation & reporting
- Fixed reminder and escalation automations
- Agent, pipeline, weekly and commission reports
- Source ROI tied to real spend, not estimates
Office administration
- Roles, units and record-scope permissions
- Significant-change audit trail
- Standard exit export — your data, portable
Built for how each role actually works.
Owners
See cost per enquiry and cost per win across every source and branch — without waiting for a spreadsheet at month end.
Sales managers
Watch SLA breaches and unassigned work as they happen, and step in with a versioned reassignment, not a guess.
Agents
One ordered queue of next actions, contact access one deliberate tap away, and nothing to reconstruct from memory.
Operations teams
Migrate from a legacy CRM with a tested preview, review parser exceptions in one place, and export cleanly on your terms.
Built like the money depends on it.
- Tenant isolation enforced in the database, not just the application
- An immutable audit trail behind every sensitive action
- Exact AED fils arithmetic — money never floats
- Deterministic, inspectable rules — no AI deciding who owns your lead
- A standard exit export, so your data leaves cleanly if you do
Questions
Before you ask
How do portal enquiries actually reach Icarus?
Forward your Property Finder, Bayut and Dubizzle notification emails to your organization's Icarus address. Every message is parsed for the enquiry; if parsing fails, the raw email is preserved and routed to a visible exception rather than silently dropped.
Why can't agents just see the phone number?
Contact details are masked by default for every role below owner policy. A deliberate reveal, copy, call or WhatsApp action is logged immutably against the person who performed it — that record is what makes access accountable.
Does this work on mobile?
Yes. Every workspace is a responsive PWA usable from a phone in the field, down to a 375px screen width.
Can we bring our existing CRM data in?
The staged migration control plane previews, tests and commits your CSV/XLSX data in resumable batches with a guarded rollback before anything becomes live — and a standard export lets your data leave just as cleanly.
Is WhatsApp fully integrated?
Outreach opens a WhatsApp deep link with the number already resolved and the contact access logged — a two-tap follow-up, not a copy-paste. Full WhatsApp Business API messaging is a separate, customer-funded add-on.
Where is Icarus hosted?
On managed cloud infrastructure. Dedicated or UAE-region hosting can be scoped during implementation for customers who require it — see pricing for details.
A practical first conversation
Show us where leads are getting lost.
Tell us how your brokerage handles enquiries today and what keeps slipping. We will respond with a direct fit check, the most useful next step, and any implementation or migration questions worth resolving early.
- 1
Describe the current hand-off
Portal inboxes, spreadsheets, WhatsApp, an existing CRM—or a mix. A short, honest outline is enough.
- 2
We assess fit before the demo
We will focus the conversation on the lead, accountability, migration, and operating issues that actually apply to your brokerage.
- 3
Leave with a concrete next step
That may be a product walkthrough, a migration discovery, or a clear answer that Icarus is not the right fit yet.
Prefer email? hello@flywithicarus.com